Guide: Getting Started with NewsMatch
NewsMatch is a collective fundraising campaign that leverages the support of matching gifts to build a groundswell of support for nonprofit journalism. The program centers on a collaborative fundraising model that is powered by three pillars:
- A matching gift campaign that sparks giving to nonprofit newsrooms and ultimately increase community impact
- Learning resources and experiences that help newsrooms strengthen their fundraising capacities, expand their giving pipeline, and increase the dollars coming into their organization
- A public awareness campaign that engages new supporters and highlights the impact of quality journalism in their community to generate increased financial support ultimately
For first-time participants and small organizations, it’s helpful to think about NewsMatch in four stages: Training & Strategy, Campaign Readiness, The Match Period, and Reporting Impact.
We know that every organization comes to NewsMatch with a unique set of resources and goals for participation, and we welcome that. We are here to work with you to make sure that your NewsMatch is a success.
This is your guide to getting started.