Guide: Getting Started with NewsMatch

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NewsMatch is a collective fundraising campaign that leverages the support of matching gifts to build a groundswell of support for nonprofit journalism. The program centers on a collaborative fundraising model that is powered by three pillars:

  1. A matching gift campaign that sparks giving to nonprofit newsrooms and ultimately increase community impact
  2. Learning resources and experiences that help newsrooms strengthen their fundraising capacities, expand their giving pipeline, and increase the dollars coming into their organization
  3. A public awareness campaign that engages new supporters and highlights the impact of quality journalism in their community to generate increased financial support ultimately

For first-time participants and small organizations, it’s helpful to think about NewsMatch in four stages: Training & Strategy, Campaign Readiness, The Match Period, and Reporting Impact. 

We know that every organization comes to NewsMatch with a unique set of resources and goals for participation, and we welcome that. We are here to work with you to make sure that your NewsMatch is a success.

This is your guide to getting started.

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