How NewsMatch works

NewsMatch is a national matching gift campaign designed to strengthen the fundraising capacity of nonprofit newsrooms and promote giving to journalism in the U.S.

Nonprofit news organizations around the country launch a year-end fundraising campaign and donations made by individuals during this period of time are matched by a national collaborative of funders. In 2019, NewsMatch helped raise more than $43 million for nonprofit news in the program's most successful year yet. Results from NewsMatch 2019 show that communities are stepping up to support this kind of quality journalism.

Participating organizations are required to be active members of the Institute for Nonprofit News (INN), a membership organization that supports and advances independent, nonprofit news organizations that do original, fact-based reporting. INN and News Revenue Hub, an organization that specializes in financial sustainability strategies and implementation for nonprofit news, provide training resources and support in order to expand fundraising capacity and capabilities at participating news organizations.

NewsMatch funders and partners amplify the campaign through their own communications efforts. Together, they work to highlight the impact of independent news and its role in serving people and communities around the U.S.

The result of these activities is a surge of unrestricted financial support for independent, nonprofit news and fact-based reporting, new skills and tools for newsrooms to deepen their sustainability, and engagement with communities all over the country who care about quality news.

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