Tools to collect donations on Facebook & Instagram

Information originally published in Playbook: Preparing for Giving Season 2021 by Facebook and Network For Good.

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Facebook Nonprofit Page Fundraiser

This is one of the first things you can launch in the lead-up to GivingTuesday. By signing up to collect donations directly on Facebook, nonprofits can use the Facebook Fundraising Tools, see detailed analytics on donations and allow people to easily fundraise for the organization in their own posts. Learn more.

Facebook Live with a Fundraiser

Connect a Live video to an existing nonprofit fundraiser to extend its reach. If you have created a fundraiser from your Page, you (or a public figure, brand or individual) can drive donations to that same fundraiser through Live. While open, the fundraiser total will appear in the Live video. Learn more.

Facebook Page or Post with a Donate Button

The Donate button is a quick way for people to give funds to your organization without leaving Facebook. You can add the Donate button to your Facebook Page and posts, making it easy for supporters to contribute in just a few steps. View steps for pages and posts.

Facebook Live with Donate Button

When you add the Donate button to your live stream, it will be visible at the bottom of your video. This allows your viewers to donate directly from the video as they watch live, or after you’ve posted the video to your Page. People will also be able to see how much money has been raised. Learn more.

Facebook Ad with Donate Button

Facebook ads that have a Donate call-to-action button can make it easier for people to donate to your organization. If you have some budget to work with, ads can be a highly effective way to scale your organization and drive tangible results. To promote a post with Donate button, you can create an ad in Ads Manager or boost an existing post. Learn more.


Instagram Nonprofit Fundraiser

Nonprofit Fundraisers are a more permanent way for supporters to give to your nonprofit causes. They can be attached to video, carousel and image posts in Feed. The fundraiser will be visible in the post and will be active for 30 days, which can be extended at any time. Your fundraiser can then be shared to stories and on live videos. A link to an active fundraiser will also be added to your profile bio. Learn more.

Instagram Group Fundraising

Group Fundraising allows you and other approved co-organizers to manage and support a single joint fundraiser. Any number of people can join your group fundraiser and activate together around a single cause. Learn more.

Instagram Business Account Donate Button

The Donate button gives supporters the ability to donate directly on a nonprofit's Instagram business account. Requirements for approved nonprofits include updating your Instagram profile to a business account and linking it with the organization’s Facebook Page. Learn more.

Instagram Donation Sticker

Stories allow supporters to create a 24-hour Donate button on Instagram or for a longer period if added to Highlights. Your followers can add a Donation sticker in Stories to support your nonprofit. Learn more.

Instagram Live Donations

Live video is a powerful tool and one of the most popular ways Pages are using Instagram to engage with their supporters. During a live stream, supporters can add a Donate button to their live video to capture donations for your cause. Learn more.