Match Caps, Partner Funds & Bonuses (2021)

NewsMatch’s new vision and strategy had made a huge impact on this year’s fundraising efforts. A number of funders have renewed their support with multi-year commitments that provide a kickstart to next year’s campaign and a solid foundation to strategically grow the number of geographic and interest-based funders that support the program.

The figures below reflect dollars that have been committed to date for NewsMatch 2021. There are pending grant proposals, many of which would be awarded as partner funds and bonus awards, that we are working quickly to close and are not listed below. We will provide newsrooms with ongoing updates via email and here as the figures change.

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Match Caps

Each year, the NewsMatch team calculates the campaign match cap based on the size of the national matching fund and the number of eligible organizations. 

Campaign match cap ($13,000)

Updated on December 1, 2021

This figure was originally $10,000 and increased to $13,000 on December 1, 2021.

The campaign match cap is the maximum amount that a news organization will receive from the national match fund. Match caps are calculated based on the size of the NewsMatch fund and the number of eligible organizations with operational budgets below $1 million.

The NewsMatch 2021 campaign match cap for eligible organizations is $13,000

Individual donor match cap ($1,000)

The individual donor cap is the maximum amount that will be matched of a single individual donor between November 1 and December 31.

NewsMatch will match up to $1,000 made by an individual donor.

Commonly asked questions


Partner Matching Funds

Partner matching funds are additional matching grants awarded to a selection of newsrooms working in specific geographic regions or issue areas. The following NewsMatch 2021 partner funds have been committed:

  • Select newsrooms led by and serving communities of color (Facebook Journalism Project, Knight Foundation & Walton Family Foundation)
  • Select newsrooms based in Philadelphia & New Jersey (Wyncote Foundation)
  • Select local newsrooms covering K-12 education (Hewlett Foundation)
  • Select newsrooms in Eastern Pennsylvania, New Jersey & Delaware (Independence Public Media Foundation)
  • Select newsrooms for investigative and accountability reporting in underserved communities (Jonathan Logan Family Foundation)

Funders may designate partner funds to any participating newsroom (regardless of your size). Newsrooms selected to receive partner funds will be contacted directly by The Miami Foundation between now and mid-November. 

Commonly asked questions

Goal-Based Bonuses

Bonus awards are issued to newsrooms that reach certain performance targets. These goals are designed to support sustainable fundraising practices and experimentation.

New Member Bonus

Eligible newsrooms
Newsrooms receiving national or partner matching funds.
Rules
New recurring monthly donations are eligible to be matched at their 12-month value up to $1,000 per donor. For example, a donor who begins a $10 monthly gift started in November or December will yield a match of $120 ($10 × 12 months).
FAQs
What is considered a new recurring monthly donation? Someone who is making a recurring monthly gift to your organization for the very first time. Existing donors who have made a one-time gift in the past, but start a new recurring donation during the campaign qualify for this bonus.

Will you match monthly recurring donations that began before November 1? No. In these cases, we will only match this donor’s contributions that are made within the campaign period — most likely, their monthly donations charged in November and December.

Is the New Member Bonus in addition to the match cap payout? No, the New Member Bonus is not in addition to the match cap, it is within it. When reporting donations to be matched (up to the $10k national match cap or your specific partner fund match cap), you can list new recurring donations at their annual value.

Which organizations are eligible for the New Member Bonus? The new member bonus is only open to those newsrooms receiving national match funds or larger organizations receiving partner funds. 
Reporting requirements
In addition to completing the Index survey, you must also complete a NewsMatch Documentation Submission (via Submittable) to verify your eligibility. This will include the completion of a Match Cover Sheet and only one form of documentation. Documentation can take any of of the following forms:
  • Online donation records
  • CSV exports from your giving system
  • Email confirmations or digital receipts
  • Copies of checks
  • Bank statements showing deposited donations
View Reporting Guide for additional information about the reporting process.

Facebook Fundraiser Bonus

Available to
Any participating newsroom, regardless of size
Rules
Any newsroom that raises at least $1,000 using Facebook or Instagram Fundraiser tools during the NewsMatch campaign will receive a $500 bonus.Any newsroom that raises at least $5,000 will receive a $1,000 bonus
Fine print
How do I set up a Facebook Fundraiser? Visit these help instructions on how to set up a fundraiser on Facebook. We recommend organizations create a “nonprofit fundraiser” which will allow you to collect the donor information needed to verify donations. There are also other tools you can use to boost your campaign and qualify for this bonus. Check them out here.

Do I have to have a 501c3 to set up a Facebook Fundraiser? Yes, newsrooms must be a 501c3 to create a nonprofit fundraiser on Facebook. Facebook personal fundraisers can be used to raise money for a project or cause. View Facebook’s personal fundraiser policies.

How can I take advantage of this opportunity if I am fiscally sponsored? We encourage you to reach out to your fiscal sponsor to learn whether they are capable of creating a Facebook fundraiser on your behalf.
Reporting requirements
In addition to completing the Index survey, you must also complete a NewsMatch Documentation Submission (via Submittable) to verify your eligibility. This will include the completion of a Match Cover Sheet and documentation of your donations by uploading a Facebook Transaction Report.

View Reporting Guide for additional information about the reporting process.

Knight Foundation Local Match Bonus

Available to
Any participating newsroom that has secured community match funds to support their NewsMatch 2021 campaign.
Rules
Newsrooms that secure local match funds to leverage during NewsMatch 2021 will receive a bonus award. Local match funds must have been pledged between January 1, 2021 to December 31, 2021.
  • Secure between $1,000 and $4,999 in local matches and receive a $500 bonus.
  • Secure between $5,000 and $9,999 in local matches and receive a $1,000 bonus.
  • Secure between $10,000 and $19,999 in local matches and receive a $2,000 bonus.
  • Secure $20,000 or more in local matches and receive a $3,000 bonus.
Fine print
What is a local/ community match? A local (or “community”) match refers to when a funder or group of funders match donations made to your organization between Nov. 1 and Dec. 31 dollar for dollar. Local matches are secured and given directly to newsrooms and donors must give explicit permission to leverage their contribution as a matching gift in this way to be considered a “local match.” We commonly refer to this as a local match, but that name doesn’t necessarily fit for national or global organizations. That’s why we now say local/ community. Learn more.

Are community match funds able to be matched by NewsMatch? No, they are not. When reporting donations, gifts may either be counted towards your NewsMatch dollar-for-dollar match or as additional (or “local”) match funds, but not both. For example, if a donor contributes $1,000 to match donations you receive, their gift would be considered a “local match” and could not be reported as a gift to be matched by NewsMatch. Learn more.

Where can I find resources to help secure a local match? Check out our library of resources to help secure local matches, including letter templates and examples from other newsrooms.
Reporting requirements
In addition to completing the Index survey, you must also complete a NewsMatch Documentation Submission (via Submittable) to verify your eligibility. This will include the completion of a Match Cover Sheet and only one form of documentation dated Jan. 1 to Dec. 31, 2021, to verify the local matches that will be considered when determining your bonus award. Documentation can take any of of the following forms:
  • Pledge form signed by donor (View Template)
  • Letter of intent from donor
  • Email confirmation from donor
  • A scanned check or receipt
  • A screenshot of a publicized acknowledgment that names the local match funder and their specific gift amount
Please note, our team may reach out to you for additional information if your documentation does not make clear the donor’s intent to leverage their contribution as a matching gift during NewsMatch 2021.

View Reporting Guide for additional information about the reporting process.
Commonly asked questions

NewsMatch Funders

NewsMatch is generously supported by Democracy Fund, Knight Foundation, the Meta Journalism Project, the Bernard and Anne Spitzer Charitable Trust, Inasmuch Foundation, the Independence Public Media Foundation, the Jonathan Logan Family Foundation, Loud Houd, Natasha and Dirk Ziff, the Present Progressive Fund at Schwab Charitable, Sarena Snider, the William and Flora Hewlett Foundation, Walton Family Foundation, and the Wyncote Foundation. Dozens of local and issue-based funders are also secured by newsrooms, increasing the pool of match funds during the year-end campaign.

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