How did you determine which changes would be made to the NewsMatch program?

Throughout last year's campaign, we listened to INN member feedback about NewsMatch. Many expressed pain points about the GiveGab platform, some shared disappointment about the lower match cap, and a few offered ideas about how the program could be improved. This valuable feedback kickstarted a strategic planning effort to strengthen the program design.

Our team applied a design thinking approach to identify the value INN members saw in the program and incorporate their ideas into how the program could be strengthened. The process involved a post-campaign survey, focus group discussions, and one-on-one interviews that engaged nearly 100 INN member contacts.

We continue to maintain an open door for member feedback and direction about the program. Please send your additional thoughts and ideas to NewsMatch’s Program Manager, Courtney Hurtt, at

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