Do gifts have to be made on NewsMatch.org (GiveGab) to qualify for the match?

News organizations are not required to use NewsMatch.org to process qualifying year-end donations. You can report donations made through your existing giving page or platform to qualify for the match when submitting your post-campaign report.

For most organizations, NewsMatch.org is a channel to reach new donors who learn about NewsMatch from the national campaign while your organization’s giving page serves as the primary channel for your existing audience.