Webinar schedule

Here is a list of all upcoming and past NewsMatch webinars.

Missed one? Click here to view past webinar recordings.

Past Webinars


Info Exchange: NewsMatch Reporting & Campaign Debrief

Friday, January 8  • 3 pm ET / 1 pm PT

Happy New Year! Now that your year-end campaign has ended, it’s time to prepare and submit your NewsMatch report.

Join Sheryl Saturnino from The Miami Foundation and NewsMatch program manager Courtney Hurtt as we run through some reporting tips and answer any questions that you may have.

We’ll also use some of this time for newsrooms to debrief their year-end campaign with one another. How did you go about developing your campaign strategy? Did it work? What do you recommend others try during their next annual campaign? Any of the results surprise you?

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Info Exchange: Planning the final days of your campaign

Friday, December 11, 2020  •  1 pm ET / 10 am PT

Whether you've already met the match cap or have a ways to go, we're here to help you set a course of action to get the most out of the final days of your campaign.

Have you reached out to donors who supported your work in 2019 but have yet to make a gift this year? Do you have unmatched dollars on the table? Still spending time on fundraising channels that have had no return?

In this Info Exchange session, we talked through a few practical things you can do to address these questions. 

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INN Index Overview and Q&A

Wednesday, December 9, 2020  •  1 pm ET / 10 am PT

NewsMatch grant payments will be issued upon completion of your organization’s post-campaign report and INN Index questionnaire. View all Newsmatch 2020 Reporting Requirements.

In this webinar, we’ll review a few changes to the INN Index reporting process, how your newsroom data is used and protected, and answer a few commonly asked questions. This webinar will help you and your team prepare for this essential piece of INN’s programming and research. 

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How to Pivot: Boosting the second half of your campaign

Wednesday, November 18, 2020  •  1 pm ET / 10 am PT
This year is all about the pivot, and this session focused on just that.
  • What should you do if you've reached your goal before December 31?
  • Maybe you've hit a plateau. How do you pivot your message to get a boost in donations? 
  • What should your game plan be for the final seven days of the campaign?
  • What if you're just now really getting started in December?
Daniel Sharp, crowdfunding consultant and previous outreach lead at Kickstarter, walked us through ways to pivot your campaign to raise as much money as possible during the second half of your NewsMatch campaign. 


Info Exchange: Giving Tuesday (#GivingNewsDay)

Wednesday, November 11, 2020  •  1 pm ET / 10 am PT

GivingTuesday (Dec. 1) is a global day of giving, inspiring hundreds of millions of people to give, collaborate, and celebrate generosity. At NewsMatch, we’ve remixed this day to make it our own — #GivingNewsDay.

Giving Tuesday’s Celeste Flores and NewsMatch program manager Courtney Hurtt were on the line to answer your questions and think through ideas on how you can leverage this global day of giving during your NewsMatch campaign.

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Info Exchange: Securing local matches

Wednesday, October 28, 2020  •  1 pm ET / 10 am PT

Some organizations use their participation in NewsMatch to secure new additional matches from individuals donors, foundations, major donors, or businesses. Check out this article for more information on how “local matches” work.

NewsMatch program manager Courtney Hurtt and INN’s Jefferey Woolverton share simple action items you can take to help identify and solicit local funders.

We used this time to open the floor for you to share what has worked (or hasn’t) for your organization.

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NewsMatch 101: Reporting Requirements, 2020

Wednesday, October 21, 2020  •  1 pm ET / 10 am PT

In this webinar, Sheryl Saturnino at The Miami Foundation will walk organizations through the reporting requirements for NewsMatch 2020.

There will be a short window of time to submit your NewsMatch report in January. Because of this, we encourage participants to be aware of what is required before the campaign begins to ensure their processes are equipped to gather the necessary information efficiently.

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NewsMatch 101: Campaign Toolkit Release and Overview

Wednesday, October 14, 2020  •  1 pm ET / 10 am PT

We will be debuting this year's Campaign Toolkit so be sure to mark your calendars and RSVP. The NewsMatch Campaign Toolkit is a library of materials that can be used to run your campaign. It includes a series of emails, banner ads, and social media assets — all united by a common thread of this year’s campaign theme and visual style guide. 

Join Christina Shih at News Revenue Hub as she runs through this year’s toolkit and shows you how to get the most out of it to strengthen your NewsMatch campaign.

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Ask Me Anything! with Courtney & Christina at NewsMatch

Wednesday, October 7, 2020  •  1 pm ET / 10 am PT

We’re taking a moment to open the floor to organizations that are new to NewsMatch.

NewsMatch Program Manager Courtney Hurtt and Christina Shih at News Revenue Hub will be online to answer any questions you have about the program.

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Setting up your profile on NewsMatch.org

Wednesday, September 16, 2020  •  1 pm ET / 10 am PT

In this session, Victoria Fiordalis at GiveGab will walk through how to create and update your organization’s profile on NewsMatch.org. This platform is a central website where the public can look up participating newsrooms and make donations to multiple organizations at once.

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NewsMatch 101: Getting Started

Wednesday, September 9, 2020  •  1 pm ET / 10 am PT

This session provides a high-level overview of how NewsMatch works. Listen to hear answers to commonly asked questions and learn of helpful resources to help you get the ball rolling on your campaign.

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Tactics to improve your newsletter

Wednesday, August 12, 2020  •  1 pm ET / 10 am PT

This session dives into the different ways you can improve your newsletter products in order to deepen loyalty. Learn about the welcome series, quick tips on appearance and user experience, and see examples from your fellow INN members.

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Securing local matches

Wednesday, July 29, 2020  •  1 pm ET / 10 am PT

Some organizations use their participation in NewsMatch to secure new additional matches from individuals donors, foundations, major donors, or businesses. In this session, you’ll hear tips from The Honolulu Civil Beat, The GroundTruth Project, and Montana Free Press about how to triple support for your NewsMatch campaign by securing local matches (or an additional match funder).

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Growing your email list

Wednesday, July 22, 2020  •  1 pm ET / 10 am PT

Email is one of the most powerful vehicles for converting readers into donors. This session will walk you through the ways on how to leverage your audience traffic and grow your email list. From experimenting with modals or setting up workflows, News Revenue Hub, Mississippi Today, and PublicSource breakdown best practices and share tips.

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