What is NewsMatch.org? (GiveGab)

NewsMatch.org is the central website where newsrooms can direct where people can discover newsrooms that are participating in NewsMatch. For most organizations, this platform will be a channel to reach new donors who learn about NewsMatch from the national campaign while your organization’s giving page serves as the primary channel for your existing audience.

NewsMatch.org is built on GiveGab. As a Giving Day platform, GiveGab allows participating newsrooms to accept and process one-time and recurring donations during the NewsMatch campaign.

In the past, newsrooms were required to create a GiveGab page to appear listed as part of the NewsMatch campaign. However, that requirement has changed. In response to newsroom feedback, INN will be sunsetting the use of GiveGab to power NewsMatch.org and NewsForGood.org on January 7, 2022. These websites will be replaced with a public-facing discovery website that will allow visitors to find and connect with INN’s entire network of member organizations.

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